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Privacy Policy

How Divarnuk handles cookies and personal data

This policy explains what data we collect, how we use cookies and advertising technologies, how long we keep data, and how you can manage your preferences. We aim for clarity so visitors researching sheep farming and wool production in Ireland can make informed choices.

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Policy metadata
Last Updated
January 15, 2026
Effective Date
January 15, 2026

If we make material changes, we will notify visitors via a banner on the homepage at least 14 days before the changes take effect.

Who we are and how to contact us

Divarnuk provides educational content about sheep farming and wool production, with an Ireland focus. For privacy questions, data requests, or to exercise your rights, contact us using the details below. We respond within 30 days for rights requests.

Address

1-2 Wilton Street, Dublin 2, D02 WD03, Ireland

Phone

+353 1 685 4320

Scope of this policy

This Privacy Policy describes how we collect and use personal data through our website, including cookies and similar technologies, and any information you provide through lead forms or contact requests. It also explains our relationship with third-party advertising and analytics partners and how you can opt out of personalized advertising.

This policy applies to the routes on this website, including the homepage and informational pages about investment, sustainability, and pricing. It does not cover external websites that may be linked from our pages; those sites are governed by their own policies.

SECTION 1: Cookie categories

We use cookies and related technologies to run the website, understand how visitors use our content, and measure advertising performance. Cookies are small text files stored on your device. Some are first-party cookies set by Divarnuk. Others are third-party cookies set by partners like Google or Meta when enabled through your consent choices.

1. Essential cookies

Purpose: core site functionality, security, session management.

  • Examples: session_id, csrf_token, cookie_consent_status
  • Consent required: NO, activated automatically
  • Retention: session duration or up to 12 months for preference storage

Essential cookies allow the site to remember your cookie preferences, support basic navigation, and reduce security risks. Without these cookies, the site may not function correctly.

2. Analytics cookies

Purpose: measuring traffic, user behavior, site performance. Tools: Google Analytics 4.

  • Examples: _ga, _ga_XXXXXXX, _gid, _gat
  • Consent required: YES, activated only after user accepts
  • Retention: up to 14 months

Analytics cookies help us learn which pages are useful, where visitors spend time, and how the site performs. We use this information to improve content about sheep farming, wool production, and sustainability. Analytics cookies are optional and off by default unless you consent.

3. Marketing / advertising cookies

Purpose: remarketing, personalized ad delivery, conversion tracking.

  • Consent required: YES, activated only after user accepts
  • Retention: up to 540 days (Google Ads default)

Marketing cookies may be used to show you Divarnuk advertisements after you visit our site, to measure whether ads lead to actions on our site, and to limit repeated ads. Marketing cookies are optional and only active when you consent.

SECTION 2: Marketing cookies, mandatory disclosures

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

Tracking technologies

We use the following tracking technologies on this website:

  • Cookies (first-party and third-party)
  • Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
  • Device identifiers (browser fingerprint, IP address)
  • Conversion event tags

We use conversion tracking to understand which advertisements lead to actions on our website such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

Technologies in use

Advertising and analytics technologies active on this site:

  • Google Ads (gtag.js / Google Tag Manager)
  • Google Analytics 4
  • Google Remarketing Tag
  • Meta Pixel (Facebook / Instagram)
Opt-out from personalized advertising

You may opt out of personalized advertising at any time:

  • Google Ads Settings: https://adssettings.google.com
  • Your Online Choices (EU): https://www.youronlinechoices.eu
  • Network Advertising Initiative: https://optout.networkadvertising.org
  • Digital Advertising Alliance: https://optout.aboutads.info

Opting out does not remove ads entirely. You will continue to see non-personalized advertisements.

Cookie preference management

Use the link labeled Manage cookie preferences in the website footer to open the cookie consent panel where you can accept or reject each cookie category independently.

SECTION 3: Consent requirements

Our consent banner offers three choices: Accept All, Reject Non-Essential, and Manage Preferences. Analytics and marketing cookies are not activated until you provide consent. Your choice is stored in localStorage for 12 months. You can dismiss non-essential cookies by choosing Reject Non-Essential, which leaves only essential cookies active. The banner links directly to this Privacy Policy page.

Consent statement

By clicking 'Accept All Cookies', you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

EEA and UK users

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

Withdrawal of consent

You may withdraw consent at any time by clicking 'Manage cookie preferences' in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

SECTION 4: Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

  • Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
  • Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only, not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

SECTION 5: Lead Forms and Contact Requests

When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.

Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at the email address in this policy.

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

SECTION 6: Google Services and Advertising

This website uses the following Google services:

  • Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
  • Google Ads Conversion Tracking: records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
  • Google Remarketing: allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
  • Google Tag Manager: deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

SECTION 7: Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

  • Page views and time on site
  • Specific conversion events (form submissions, purchases)
  • Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

SECTION 8: Prohibited Content Self-Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

SECTION 9: Landing Page Integrity Statement

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

SECTION 10: Children's privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.

SECTION 11: International data transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.

SECTION 12: User rights (GDPR Articles 15 to 22)

If you are located in the EEA or UK, you have the following rights:

  • Access (Art. 15): request a copy of data we hold about you
  • Rectification (Art. 16): correct inaccurate or incomplete data
  • Erasure (Art. 17): request deletion ('right to be forgotten')
  • Restriction (Art. 18): limit how we process your data
  • Portability (Art. 20): receive your data in a structured, machine-readable format
  • Objection (Art. 21): object to processing based on legitimate interest
  • Withdraw consent (Art. 7.3): revoke consent at any time without penalty

To exercise any right, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

  • EU users: https://edpb.europa.eu
  • UK users: https://ico.org.uk

SECTION 13: What data we collect

Depending on how you use the site and your cookie choices, we may collect the following categories of data:

  • Full name
  • Email address
  • Phone number
  • IP address
  • Browser type and version
  • Device type and operating system
  • Cookies and tracking identifiers
  • Usage data (pages visited, time on site, click paths)
  • Form submission content
  • Conversion events (form submits, calls, purchases)

We do not ask for sensitive personal data such as health data, political opinions, or financial account information through this website.

SECTION 14: Legal basis for processing (GDPR Art. 6)

  • Contact form data: consent (Art. 6.1.a) and contract performance (Art. 6.1.b)
  • Analytics data: consent (Art. 6.1.a)
  • Marketing/remarketing data: consent (Art. 6.1.a)
  • Security and fraud prevention: legitimate interest (Art. 6.1.f)

Where we rely on consent, you can withdraw it at any time through the cookie preferences panel. Withdrawal does not affect processing that occurred while consent was valid.

SECTION 15: Retention periods

We keep data only as long as needed for the purposes described in this policy, unless a longer period is required by law. Specific retention periods:

  • Contact form submissions: 2 years
  • Analytics data (GA4): 14 months
  • Marketing cookies (Google Ads): up to 540 days
  • Email communications: duration of relationship + 1 year
  • Server logs: 90 days
  • Cookie consent records: 3 years (audit requirement)

Cookie preferences are stored in the browser using localStorage for 12 months for convenience, while audit records may be retained for 3 years to document consent choices where required.

SECTION 16: Policy metadata

Last Updated: January 15, 2026

Effective Date: January 15, 2026

Changes notified via homepage banner minimum 14 days before taking effect.

If you have questions about this policy, contact us at [email protected] or by post at 1-2 Wilton Street, Dublin 2, D02 WD03, Ireland.